exacttarget surveys

How to create Exacttarget (Salesforce Marketing Cloud) surveys with Digioh

We’re excited to share that Digioh’s new survey tool is fully integrated with Salesforce Marketing Cloud and Sales Cloud. Until now it’s been a challenge to create a survey that’s fully integrated with Marketing Cloud and Sales Cloud.

Drag and drop to create integrated surveys

Digioh offers a drag and drop builder where every part of your survey is easy to customize. Anything is possible in our builder; it’s designed to help you achieve your vision. In terms of question types, the sky’s the limit: you can add in drop-down fields, one tab click fields, multi-selectors,  text fields, NPS questions, and more. And you can arrange your questions in a variety of ways.

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Pass UTM parameters to Salesfsorce

How to Pass UTM Parameters to Salesforce

If you use Salesforce (or another CRM) to track your website leads, by default you won’t have all the detailed information about their conversion path. Tracking form fills is a start, but to truly understand where your leads are coming from, you need to connect Salesforce to your Google Analytics account and pass UTM parameters to Salesforce.

Digioh enables you to sync your Google Analytics data with Salesforce (both Sales Cloud and Marketing Cloud). Unlike other connectors, the Digioh integration allows you to pass various forms of Google Analytics data, including UTM parameters, custom segments,  eCommerce data, and Goal Conversions. 

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google analytics integration with marketing cloud

How to integrate Salesforce with Google Analytics (two options)

The recent partnership announcement between Google and Salesforce made big news, mainly because Salesforce Marketing Cloud (specifically Journey Builder) is the first external audience destination officially supported by Google.

The Google Analytics 360 & Salesforce Marketing Cloud Journey Builder Integration

This integration offers several benefits. It’s now possible to:

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How to create a custom Marketing Cloud Preference Center

How to create a custom email preference center for Salesforce Marketing Cloud 

While convenient, the default Salesforce Marketing Cloud Preference center is missing several advanced features. For example, out of the box you can’t:

  • Add custom branding
  • Use a custom domain
  • Trigger a survey to learn why someone unsubscribed
  • Give subscribers a one-click unsubscribe option
  • Add unlimited custom fields
  • Dynamically display personalized content for each subscriber (e.g. suggest related lists)

Worse, making these customizations can take weeks (or months) of development work.

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How to create back-in-stock notifications with Digioh (compatible with all shopping carts)

Out-of-stock items are frustrating for both shoppers and marketers. As a shopper, you don’t want to go elsewhere to hunt down that product you wanted to buy; and as a marketer, you definitely don’t want to miss out on sales.

Your solution: automatic back-in-stock email notifications. When a website visitor views an item that is out-of-stock, the visitor is prompted to submit their email address. Once the item is back-in-stock, they’ll receive an email inviting them to continue shopping.

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Digioh form builder for SendGrid

Build a custom SendGrid opt-in form (no coding required)

As an email marketer using SendGrid Marketing Campaigns, you need opt-in forms to capture leads from your website and grow your lists. Being marketers ourselves, we know that you want to create widgets that look and work great, but you don’t have time to fiddle around with code when you need to launch a new campaign fast.

Digioh’s form builder is designed with marketers in mind, so we’ve made it easy to create custom opt-in forms and widgets that integrate seamlessly with SendGrid. Here’s a video overview, where we share a quick demo of the Digioh-SendGrid widget builder. You can also read the steps below.

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How to Trigger Salesforce Marketing Cloud Abandoned Cart Emails

Learn more about the Digioh-SFCC/SFMC integration here

About 70% of all online shopping carts are abandoned. That number represents a significant source of untapped revenue for stores that don’t have cart abandonment campaigns.

Digioh is a form builder and cart abandonment solution that integrates with all major e-commerce platforms and ESPs, including SFCC/Demandware and SFMC. Our integration is flexible and customizable, so that you can seamlessly pass data to your lists or data extensions, in real time.

You can learn how Digioh enables Salesforce Marketing Cloud users to set up and trigger cart abandonment campaigns by watching the video above.

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How to set up a Marketing Cloud triggered send with Digioh

Learn more about Digioh’s triggered sends solution

What are some of the benefits of triggered sends?

  • Triggered sends automate a manual process (and save time): instead of daily batch uploads to your list, instantly trigger an email when someone takes an action (e.g. submits their contact details to a form).
  • They also earn higher open rates. Because they’re prompted by an action taken by the individual user, users receive these emails at a moment when the email content is most relevant. This makes recipients more likely to open these emails. For instance, the first email after someone signs up typically has the highest open rate, so removing delays can help maximize your open rate.

There’s one main drawback to triggered sends: If you’re not comfortable setting up an API call, setting up a triggered send can be challenging and time-consuming.

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How to submit to a Marketing Cloud data extension from a form

If you’re a Salesforce Marketing Cloud/ExactTarget user, you probably use data extensions to manage your lead and customer data. To capture lead information, you have several options:

  • Use Marketing Cloud Smart Capture forms
  • Build your own HTML forms
  • Use third-party form builders

This quick tutorial will show you how to write to a Marketing Cloud data extension from a form.

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How to grow your email list with coupons and promotions

If you’re managing an ecommerce website, you know that discounts and sales are a proven way to increase conversions and sales.

But you need to be strategic about your discounts…To maximize conversions, you want to offer a discount at the right time, to the right person.

A generic 20% off coupon is a good start, but to really move the needle you need to personalize your discounts.

This is where Digioh’s coupon features come in.

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